According to social media expert Rand Fishkin, the best way to build your brand’s authority is to use an unpopular opinion.
Find a Controversial Topic
There’s no shortage of controversial topics to explore when it comes to writing. Whether you’re looking for a topic that will get people talking or one that will challenge your views, there is likely something out there that you can write about.
However, before jumping into any potentially unpopular opinions, it’s important to ensure adequate research and support behind them. Or else, your article will be nothing more than hot air.
Claim to Hold the Contrarian View
The first step in holding the contrarian view is to identify an unpopular opinion. There are a number of published works that are considered outliers in the field, or to which experts with dissenting views have spoken.
To be accepted as an open-minded thinker, it is important to express unpopular opinions publicly.
Attack the Viewpoint
An unpopular opinion is one that most people do not generally accept. This can be due to the fact that it disagrees with the majority opinion or because it is simply controversial.
It can be difficult to openly express an unpopular opinion, as many people may feel offended or threatened by it. However, it is important to have a voice that speaks out against the status quo, even if this means being unpopular.
Expressing an unpopular opinion can open up dialogue and challenge the way things are done.
Defend Your Position
Your boss is asking you to defend your position on an unpopular opinion. What do you say?
There are several different opinions on the best way to handle our company’s finances, and it can be crucial to know which one to believe. Of course, your boss is asking you to speak up and defend your position on an unpopular opinion, but how can you do that without appearing argumentative or defensive?
Instead, try saying something like, “I think we should focus on cutting costs first before investing in new software because that would save us money in the long run.” This way, you’re taking a reasoned approach and still sticking up for your position.
Use a Story to Back Up Your Claim
There is no definitive answer to this question. Each individual should decide what weight they want unpopular opinions to have in their decision-making. In some cases, it may be gainful to consider opposing viewpoints in order to make a well-informed decision.
However, there are also valid reasons why unpopular opinions might not be worth taking into account. For example, If the opinion is unpopular, it may still merit consideration if it represents a significant minority viewpoint. In general, though, it’s best to avoid basing decisions on widely despised or opposed opinions.
In this way, everyone can feel confident about their views that are taken into account and respected.
By using an unpopular opinion, you can boost your brand’s authority and increase your credibility with your customers.
